Web for artists - by Horia Stan
10 reasons you need a website - and probably haven't thought about most of them.
I'm Horia Stan - music producer and sound engineer at The One Records, Bucharest. Tracks I've produced have 8.7M+ streams. I work with artists every day, inside sessions, release cycles, and label conversations.
That's why I build websites for musicians too. Not as a separate service - but because after years in this industry, I kept watching artists lose real opportunities to a weak online presence. A developer who's never been in a session doesn't know what to build. I do.
11M+
artists on Spotify in 2026
75K
AI tracks uploaded daily
60s
before a sync supervisor moves on
10 reasons artists need a website
01
Journalists and bookers won't take you seriously without an EPK
Festivals, labels, and media outlets review EPKs in under 45 seconds. Bio, press photos, credits, streaming links, booking contact - all in one place. A Linktree doesn't count. Artists with a real EPK get responses. The others get ignored.
02
Fans search your name on Google the moment they hear you
A TikTok trend triggers an 11% spike in streams within 3 days. Those fans immediately search for you outside the app. If there's nothing there - no website, no bio, no credits - you lose that momentum. You don't get a second window.
03
Email reaches 43% of your audience. Instagram reaches 5%.
A website lets you collect emails. A newsletter delivers directly - no algorithm, no pay-to-reach. Your list belongs to you forever. When Instagram buries your post, the newsletter still lands.
43% email open rate vs 5.2% Instagram reach - MailerLite 2025
04
Platforms delete accounts without warning. Yours can't be taken.
TikTok went dark across the US in January 2025. One creator with 1.5 million followers migrated fewer than 94,000 to Instagram - a 94% audience loss overnight. The only asset that survived was an email list and a website. Neither can be deleted by a platform.
05
A label A&R decides in 3 seconds if you invested in yourself
A manager, A&R, or brand opens your profile and makes a judgment before a single note plays. A Linktree communicates you haven't invested in your career. A real site communicates the opposite. First impression is the whole impression.
06
75,000 AI tracks are uploaded daily. You need to prove you're human.
In April 2026, 44% of all new music uploaded to Deezer was AI-generated - 75,000 tracks per day. AI artists have no biography, no story, no face, no context. A real website with your process, your credits, and your narrative is the clearest signal of human artistry. Platforms are adding AI labels. Get ahead of it.
75,000 AI tracks/day - 44% of all new uploads on Deezer, April 2026
New in 202607
Music supervisors have 60 seconds per song. If your rights info isn't visible, they move on.
The global sync licensing market hit $650M in 2024. Supervisors need your master and publishing split, contact for clearance, and a one-stop declaration - all findable in seconds. Without a dedicated sync section on your website, they pass - even if the music is exactly what they need.
$650M sync market in 2024, growing 7.4% YoY
08
Brands vet you before every deal. If there's nothing to find, there's no deal.
Before any partnership - campaign, placement, endorsement - brands run a web search. In 2024, 59.8% of brands reported encountering influencer fraud. Their response is to audit harder. An artist with no website looks like a risk. An artist with a professional site, a clear bio, and documented credits looks like a real professional.
59.8% of brands reported influencer fraud in 2024
09
ChatGPT and Perplexity pull facts from websites. No website - wrong facts.
AI search tools (ChatGPT, Perplexity, Google AI Overviews) pull from indexed content - structured pages, bios, credits, press mentions. An artist with proper schema markup gives AI a clean, citable source. Without it, you're either invisible or reconstructed from fragments - often inaccurately. Gemini specifically prioritizes owned, structured website content.
New in 202610
11 million artists are on Spotify. A website is the one thing most of them don't have.
Over 11 million artists are on Spotify in 2026. Only 57,000 earn $10,000 or more. When a supervisor, editor, or A&R narrows down a list, a professional website is the differentiator that almost no one has. It doesn't take much to stand out - most of the competition hasn't bothered.
11M+ artists on Spotify in 2026 - Spotify for Artists data
I take 3-4 projects per month.
Send a DM - I respond to every serious inquiry.
A developer who's never been in a session doesn't know what to build.
Why this matters
Industry knowledge is what makes the difference.
A developer who has never been in a session doesn't know what an EPK actually needs to contain, what a booker looks for in the first 10 seconds, or how to write copy that works for DSP profiles and press at the same time. They build a page. They don't build a tool that works for your career.
Because my background is in music production, I already know what release windows are, why metadata matters, what a music supervisor needs to see, and what signals credibility to a label A&R. That knowledge goes directly into how I structure and build your site.
8.7M
streams produced
PRO TV
national media
2in1
studio and code
Music credits
Andreea Bostanica
Kingdom
Cristian Porcari
Doare
5M+ streams
Ada Petcu
Fetele pe Instagram
205K+ streams
Edward Sanda
The One Records
Music production credits. Web work includes theonerecords.com and theonerecords.co.uk - the studio where most of these tracks were recorded.
What I build
Everything your presence needs.
Landing page
Clean, mobile-first. Loads fast, looks right on any screen. No template feel.
EPK integrated
Press photos, bio, credits, streaming links, booking contact - one URL you send to journalists and bookers.
Releases & video section
Your music presented properly. Not buried in a Linktree dropdown.
Domain + hosting
Set up and ready. You don't touch anything technical. You get a link and it works.
Text-only communication - no calls, no meetings. Pricing on request after a short conversation about what you need.
Process
Simple.
Send a DM
Tell me roughly what you need. I'll send you a brief - a few questions, 5 minutes.
I scope and quote
Based on the brief I send a scope and price. No surprises.
Build
I work, you focus on music. Feedback over text. Usually 3-10 days.
You get the link
Site live, domain pointed, hosting set. Done.
Availability
I take 3-4 projects per month.
Quality over volume. Send a DM on Instagram - describe what you need and I'll tell you if I can help. No forms, no agencies, no waiting weeks.